Facebook Timeline Update
On March 30th ALL business pages for Facebook will be forced to adhere to the new business timeline. To see an example of what this looks like, check out our Facebook Timeline Page. Many businesses have already taken on the new design but many will be caught off guard.
The new design is called “Timeline” because it organizes your page content into chronological order. As you can also see, the new format is more graphical in nature and is designed to draw visitors into your page. In addition to what the visitor sees, there are also updates to the admin panel which give you more control over your page.
Facebook Timeline New Features
One of the features that we like is the ability to “pin” a post at the top of the page so that it can be seen without having to scroll. When you “pin” a post it will stay at the top of the post for 7 days or until you “pin” another post.
Another great feature is to “star” a post which will spreads it to a widescreen format. This will draw attention to your post.
You can now organize and manage your posts using the activity log. You can filter out certain stories by date or type, view your photos and posts by others. Here is where you and hide or delete posts you don’t want to see. To access the activity log, simply click on the Admin Panel, choose Manage and select Use Activity Log.
Have you ever wondered when is the best time to post? Facebook has done the research and the time people engage the most is between 9 and 10 in the evening. Yet, most businesses are not engaging with their fans at that time. We have to admit that we have been guilty of this.
Many businesses are creating great new cover photos for their Facebook timeline sites. Keep in mind there are restrictions on what you can and cannot put on the cover photo. The following items are restricted:
- Price or purchase information
- Contact information such as website, email, etc *
- Calls to action such as “tell your friends”
*Facebook now puts your contact information below your logo, so there is no need to add it to the graphic.
Think Visual – the new cover photo can be 850 x 315 pixels. Use photos, charts and other images. Be creative and attract new fans.
Change is always hard and you may be looking at this as one more thing you need to do. There are some great short videos done by More In Media that can help you with the changes.
One thing that hasn’t changed and that is engagement. You want to connect with your fans and give them a reason to keep coming back!